Salma Benchemsi paid tribute to her first passion, art, by creating traditional outfits that are new, precious and resolutely modern.
Casablancaise came to settle in Marrakech eight years ago, Salma Benchemsi first created in 2005 the module "Project culture" at the Hassania School of Public Works to bring together art and science. Until 2010, she organizes study trips, conferences, round tables, book signing and painting exhibitions in an art gallery created in collaboration with the painter Abderrahmane Rahoule, then director of the School of Fine Arts Casablanca . It was not long after Salma planned to open an art gallery in Marrakech and, as she went along, she chose to express her own creativity.
His inspirations range from Arab calligraphic lines to ethnic designs, always ensuring his love for Moroccan traditions.